
Community Innovations at Options for Senior Living
For over 22 years, Options for Senior Living in Phoenix, Arizona, has refined a trusted process to guide seniors and their families from all walks of life through the complexities of senior placement. Our commitment to innovation drives us to go beyond traditional services, ensuring families have a seamless experience during this important transition. To address the diverse and evolving needs of aging parents, we’ve launched two groundbreaking initiatives that complement our core senior placement offering. These innovations provide a single point of contact, simplifying the journey and delivering comprehensive support for families navigating the challenges of senior care.
Senior Resource Connectors

One way this innovation manifests is through Senior Resource Connectors, a coalition of over 40 local, aging-friendly companies dedicated to ensuring adult children do not walk unsupported on the complex journey of aging. This network brings together the best minds in finance, elder law, downsizing, home health, hospice, senior scam protection, and much more. By offering families access to vetted, local resources, Senior Resource Connectors simplifies the process and provides peace of mind during a challenging time.
The Aging Parent Tribe

Our second initiative, The Aging Parent Tribe, is a private Facebook group designed as a safe space for caregivers to connect, ask questions, and find support. We understand there’s no such thing as a perfect caregiver, and we’ve seen firsthand the value of a community of like-minded individuals. The Aging Parent Tribe fosters a sense of safety and belonging, empowering families to navigate the emotional and practical challenges of caregiving with confidence.
Advocating for Industry Standards

Our commitment to innovation extends to addressing systemic challenges in the senior placement industry. Through our involvement in the creation of the Professional Association of Senior Referral Specialists (PASRS), we are dedicated to tackling the issues of an unregulated industry. These efforts reflect our ongoing mission to raise standards, ensure accountability, and provide families with trusted, reliable support.
Raising the Standards of Senior Living Placement Across the United States

Since launching the Options for Senior Living Placement and Referral Specialist Bootcamp course, we’ve trained well over 50 professionals across the country, helping to elevate the standards of senior placement and ensuring that a set of best practices and principles are followed, to the benefit of families, and vulnerable seniors.

Changing the Narrative…
Our country is entering a new chapter, one we have never seen before… over 100 million people are 50 years of age or older, and the need for care is going to be more and more prevalent. We are dreaming of a nation where aging and care are understood and become part of our normal conversations with family. APlan2Age is a nonprofit organization dedicated to providing FREE education across the United States. Watch their latest podcast episode featuring Scott Fischer.