Berdene hails from sunny South Africa and has been remotely part of the Options for Senior Living team since mid-2021.
Berdene started her career in digital marketing for retail and cut her teeth working for some of South Africa’s biggest e-commerce giants. After 8 years in a more traditional corporate environment, Berdene decided to swap the world of product marketing and focus on a cause more aligned with her individual values – service marketing.
Options for Senior Living presented the perfect opportunity to focus her marketing experience on improving the lives of others rather than promoting products.
Berdene enjoys long-distance running and listening to ‘whodunnit’ podcasts in her free time. Berdene’s mission is to improve the marketing practices employed by the senior industry at large, and to ensure that relevant information is available to seniors and their families in crises.