Not many families or seniors know of (PASRS), the Professional Association of Senior Referral Specialists. In this article, we will explain its existence and why it’s crucial to choose senior living operators who form part of this network.

Did you know that the senior referral industry at large is an unregulated one? That means countless fly-by-night agencies or unlicensed operators constantly prowl for vulnerable seniors and their families. We want to spread awareness about how your family can avoid falling victim to substandard senior living facilities or referral agents so you can have total peace of mind that your senior is in the best hands.

WHO is PASRS?

The Professional Association of Senior Referral Specialists (PASRS) is a non-profit trade association co-founded by Scott Fischer in 2010.  Scott served as the co-founder and president of PASRS for five years before embarking on his next journey. PASRS is also the central Phoenix chapter of the National Placement and Referral Alliance (NPRA). Learn more about the NPRA here. The reason for creating PASRS was to satisfy a need within the local community to “do something about those darn placement people.” This may sound strange in hindsight, but it’s important to remember that an unregulated industry gives rise to scammers, spammers and frauds. Considering seniors are some of the most vulnerable citizens in our midst, Scott decided to get proactive and to help create a framework of voluntary memberships of senior placement experts who believe in honest, fair and fit-for-purpose placement.

WHAT does PASRS do?

This association was established to ensure that a framework of best practices and a code of professional ethics are adhered to in the unregulated senior care referral industry. This unique, non-profit trade association was created in response to a more significant concern by a core group of referral and placement agencies.

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WHY does PASRS matter?

PSARS was founded to unite the senior industries through a commitment to best practices and a code of ethics. PASRS exists today with a sizeable voluntary membership of numerous agencies who have pledged their allegiance to operate their businesses with the mission of educating, advocating, and vetting the resources of the senior referral industry under the agreed-upon best practices of PASRS. Scott’s ongoing involvement with PSARS is a testament to his dedication and passion for assisting those who are most vulnerable within our society. Currently, our entire Certified Placement Expert team carries the distinguished certification of Certified Placement and Referral Specialist (CPRS).

As of 2021, only 100 agents nationwide carried the CPRS certification. In 2022, Veronica Guzman was nominated to serve on the board of directors. This ongoing involvement speaks to our commitment to eradicating the senior referral industry of unregulated and unlicensed operators and agents. Our efforts are to ensure that we continue offering our clients and families the best service from trusted and reputable industry partners. By joining PASRS, agents, and operators become change agents in the senior placement and referral industry.

To join PASRS, learn more here.



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Based on 37 reviews
Sharon Boivin
Sharon Boivin
2022-07-21
We needed immediate assistance with placing our family member into assisted living. The staff was amazing! Kim took down all the information and put us in touch with Tammy. She was so fast but yet very efficient in getting some tours set up right away. The process was so easy and effortless. We are so pleased! If you need help finding just the right place for your loved one, I highly recommend using Options for Senior Living. Both Tammy and Kim followed up with us to be sure everything went smoothly after placement. Thanks again Ladies for all your help!
Daniel Tinlin
Daniel Tinlin
2022-07-16
This is an outstanding placement service and they have gone above and beyond to assist me with appropriate placements for my mother as her needs changed. I highly recommend them.
Diane Sepanski
Diane Sepanski
2022-07-08
This is an essential service and so well done. Thank you so much.
Dave Murray
Dave Murray
2022-07-07
Working with Erica Martinez was amazing. She was extremely knowledgeable and quickly provided us with numerous options explaining the benefits of each. We picked a private room in a group home at a reasonable price. Prior to talking to her we were picturing having to go to the dreaded Skilled Nursing Homes... I am more than pleased and highly recommend you ask for her by name. Thank You Erica!!
Tracy Martens
Tracy Martens
2022-07-06
I wanted to take the time to tell you that Amanda is a great addition to the Options for Senior Living Team, I met her at a lunch and learn today at the doctors office I work for and she was very professional and knowledgeable and cannot wait to work more closely with her.
Gregory Baisden
Gregory Baisden
2022-06-30
Ramie provided assistance in the best possible way: expertly knowledgeable, expertly communicative, abundantly kind, entirely pleasant, deeply personable. All of these qualities joined with efficiency, responsiveness, and patience during a process made trying and difficult by health concerns and, admittedly, a fussy primary client, assured us an excellent result. We bless her heart, and thank heaven for her guidance, both crucial to our satisfaction.
Jaime Ryum
Jaime Ryum
2022-06-30
We have been blessed to work with Erica and have her help our patients find placement. She has such a kind heart and goes above and beyond!
Pat Fox (Nanny)
Pat Fox (Nanny)
2022-06-10
I needed help finding my stepmom a better safer living option when her dementia/alzheimers accelerated rapidly. Suncrest Hospice group recommended and put me in touch with Erica. Once I spoke with her about what I thought we should look for it was only a couple of days before she had a list of places for us to see. We found a great one in our first day! Erica has continued to provide support which I find invaluable. Highly recommend at least calling her and explaining your concerns for your loved one(s). You won't be disappointed!
dennis clair
dennis clair
2022-05-23
Scott helped my brother in law during an extremely difficult situation. Within a few days, Scott located the care facility, set up conference calls with the facility, the hospital and my brother on law to make sure everyone was satisfied the facility she was being placed met her needs. Scott and his team are amazing and there is no way we could have done this without him. Thank you so much!!

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Options for Senior Living is a referral service committed to placing your aging loved one in the best possible care for their needs. Since 2003, we have helped thousands of families find the right senior living community and care for their loved ones. Our Certified Placement Experts have years of experience and can provide localized expertise and referrals based on your area.

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